NestlÃ© Nigeria has announced its Maggi Simply Good commitments and the launch of a new seasoning cube Maggi Naija Pot- another addition to the Maggi family.
The 4 Simply Good commitments are levers to help achieve the companyâ€™s purpose, which is enhancing quality of life and contributing to a healthier future.
They are focused on improving the product nutritional profile by reducing salt and increasing micronutrient fortification, growing the economy by sourcing raw materials locally and simplifying the ingredients lists by using locally recognised ingredients.
These commitments respond to the preference of todayâ€™s consumers for products with more familiar and common ingredients, natural or organic, with minimal processing.
Based on this consumer insight and a strong understanding of local cuisine Maggi Naija Pot was developed using familiar and common ingredients to achieve a unique smoky-fishy blend. Naija Pot is made from natural smoked fish, stock fish and crayfish to deliver the â€˜bottom-potâ€™ taste loved across Nigeria.
In his opening remarks at the launch, Mr. Mauricio Alarcon, MD/CEO of NestlÃ© Nigeria said, â€œWe dedicate ourselves to deeply understanding the needs and preferences of our consumers, and then we tailor our products to suit local tastes and food cultures.