In commemoration of the annual World Heart Day and also in a bid to encourage Nigerians to adopt a healthy lifestyle, Power Oil from the stables of Dufil Prima Foods Plc, has embarked on a long term healthy Heart mission to sensitize the public about ways to keep the heart functioning perfectly and how to maintain a low calories body system.
This was further established by Power Oil during the third edition of the consumer activation programme tagged ‘Pay with Calories 3.0’ held at various locations in Lagos and Ibadan, where the company presented an opportunity for consumers to participate in a workout session to burn calories, after which they got rewarded with amazing gift prizes based on the amount of calories burnt on the spot.Free medical check-ups were also provided.
The campaign created an exciting way for the brand to cater for its customers’ health in a fun, relaxing and rewarding manner. Various gift items were laid out for consumers to pick from as per calories burnt within a specified time.
In support of the target of the World Heart Federation to reduce premature cardiovascular disease deaths by 25% in 2025, it has become more importantfor Power Oil to make the World Heart day celebration firmly established in Nigeria, It is estimated that over 60 per cent of Nigerians are at risk of heart related diseases, a leading cause of death worldwide.
Speaking on the event, Brand Manager, Power Oil, Disha Argawal, said that the consumer activation program was borne out of the necessity to encourage Nigerians to further become mindful of their heart health by making efforts to reduce or eliminate unhealthy cholesterol from the body system, as well as engaging in appropriate activities to lower the risk of blood pressure and heart-related ailments.