Here is why Unilever Nigeria is selling its Blue Band brand

Unilever, Nigeria’s biggest players in the Fast Moving Consumer Goods (FMCG) did not disclose the stake in the deal and worth of the Spreads business it is planning to sell to Sigman Bidco B.V., an investment company with a focus on consumer products and packaged foods based in Amsterdam, the Netherlands.

The shareholders of Unilever Nigeria Plc, at its 93rd Annual General Meeting, AGM, held in Lagos on Thursday, May 10, 2018, approved the sale of the unit and also ratified the payment of N2.87 billion dividends, translating to 50 kobo per share for the year ended December 31, 2017.

The company posted an increase in profit after tax of 143% to N7.45 billion in 2017 financial year, from the N3.07 billion recorded in 2016, while its operating cost dropped by six basis points (6bps) same period.
His Majesty Nnaemeka Achebe, Obi of Onitsha and Unilever chairman, while addressing shareholders said the Spreads sector is slowing down as consumers are turning away from margarine for healthier alternatives.

He stated that the decision to divest from the spread business is largely due to the desire by the company to boost shareholders’ return.

Achebe explained that Spreads Business has been under-performing globally, adding that the transaction would enable the company to focus more on other well-performing categories.

He reiterated the drive by the management for implementation of electronic dividend and electronic bonus payment in line with the Securities and Exchange Commission, SEC, to eradicate the incidence of unclaimed dividend and total dematerialisation of share certificates.

Laying the financial report before the shareholders, he said that the strategic initiatives and tactical plans the board and management implemented during the year yielded positive results.

Unilever Nigeria financial book – Q1 2018 report

Revenue surged by 16% to N25.817 billion in Q1 2018 from N22.17 billion recorded in Q1 2017
Food Products segment post N12.17 billion in revenue
Home care & Personal Products Care recorded N13.64 billion

Unilever makes and sells products under more than 400 brand names worldwide. In Nigeria, the company has three segments namely, the Food and Drink segment, Home and Personal Care segments.

Under the food and drink segment are the Blue band margarine brand, Knorr and Royco, according to Business Insider Sub-Saharan Africa check.


World Heart day Celebration by power Oil

In commemoration of the annual World Heart Day and also in a bid to encourage Nigerians to adopt a healthy lifestyle, Power Oil from the stables of Dufil Prima Foods Plc, has embarked on a long term healthy Heart mission to sensitize the public about ways to keep the heart functioning perfectly and how to maintain a low calories body system.
This was further established by Power Oil during the third edition of the consumer activation programme tagged ‘Pay with Calories 3.0’ held at various locations in Lagos and Ibadan, where the company presented an opportunity for consumers to participate in a workout session to burn calories, after which they got rewarded with amazing gift prizes based on the amount of calories burnt on the spot.Free medical check-ups were also provided.
The campaign created an exciting way for the brand to cater for its customers’ health in a fun, relaxing and rewarding manner. Various gift items were laid out for consumers to pick from as per calories burnt within a specified time.
In support of the target of the World Heart Federation to reduce premature cardiovascular disease deaths by 25% in 2025, it has become more importantfor Power Oil to make the World Heart day celebration firmly established in Nigeria, It is estimated that over 60 per cent of Nigerians are at risk of heart related diseases, a leading cause of death worldwide.
Speaking on the event, Brand Manager, Power Oil, Disha Argawal, said that the consumer activation program was borne out of the necessity to encourage Nigerians to further become mindful of their heart health by making efforts to reduce or eliminate unhealthy cholesterol from the body system, as well as engaging in appropriate activities to lower the risk of blood pressure and heart-related ailments.

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Nestle introduces- Maggi Naija Pot

Nestlé Nigeria has announced its Maggi Simply Good commitments and the launch of a new seasoning cube Maggi Naija Pot- another addition to the Maggi family.
The 4 Simply Good commitments are levers to help achieve the company’s purpose, which is enhancing quality of life and contributing to a healthier future.

They are focused on improving the product nutritional profile by reducing salt and increasing micronutrient fortification, growing the economy by sourcing raw materials locally and simplifying the ingredients lists by using locally recognised ingredients.
These commitments respond to the preference of today’s consumers for products with more familiar and common ingredients, natural or organic, with minimal processing.

Based on this consumer insight and a strong understanding of local cuisine Maggi Naija Pot was developed using familiar and common ingredients to achieve a unique smoky-fishy blend. Naija Pot is made from natural smoked fish, stock fish and crayfish to deliver the ‘bottom-pot’ taste loved across Nigeria.
In his opening remarks at the launch, Mr. Mauricio Alarcon, MD/CEO of Nestlé Nigeria said, “We dedicate ourselves to deeply understanding the needs and preferences of our consumers, and then we tailor our products to suit local tastes and food cultures.

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